I’ve been seeing and receiving a lot of news releases in the last couple weeks. They all seem to read the same and repeat the same fluffy phrases and boring exec-speak. With all due respect to marketing experts who must know way more than me, do people even read these things anymore? They seem so 80’s. (Frankly I wonder why some of these firms are sending them to me.)
"We're thrilled to be a part of HIMSS15. The conference brings together an outstanding group of organizations and industry experts to discuss how we can improve healthcare in this country. [INSERT COMPANY NAME] is looking forward to attending and sharing our own experiences and successes in the area of health IT," said [INSERT BIG SHOT NAME HERE], [INSERT LOFTY TITLE OF BIG SHOT HERE].
About [INSERT COMPANY NAME]
[INSERT COMPANY NAME] is a global firm that delivers unique value, relevant big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services and any products you could possibly need. If you want it, we got it.
[INSERT MEDIA CONTACT INFO HERE]