Wednesday, January 27, 2016

The Totally Unofficial #HIMSS16 Hashtag Guide

Here’s this year's Unsanctioned, Probably not Approved by the Lawyers, and Certain to Offend Someone, Totally Unofficial #HIMSS16 Hashtag Guide for the 2016 HIMSS Conference in Las Vegas. These hashtags are intended to supplement the Official #HIMSS16 Hashtags.


Identifies tips, ideas, practices and/or tactics enabling an attendee to get the most out of their HIMSS conference experience.

Identifies a first time HIMSS conference attendee. Must be used with utmost respect as #HIMSSNewbie’s represent the future of health information technology.

General exclamation of excitement that can be used before, during and after the conference. Heard often at the McCarran International Airport’s baggage claim area.

Identifies a HIMSS Social Media Ambassador (SMA) and/or something wise and newsworthy uttered by a SMA.

A tag used to identify the general craziness generated by 40,000 health IT-crazed individuals converging for the HIMSS conference. Origination of this hashtag is attributed to Larry Lin – a former #HIMSSLuminary who has gone undercover or into the witness protection program. Shhh…

The process of hitting up as many vendors, exhibits and meetings as you can during the actual conference. 

Attributed to Neil Versel aka. @nversel


Used to note a particularly good conference speaker or presenter. Must be used sparingly.

Identifies meetup’s and conversations held before, during and after the conference.

Flags scheduled or impromptu interviews conference attendees want to to share with others.

Identifies a booth, session, restaurant or other place that is a must-see for all attendees. See also #HIMSSMustAvoid

Identifies a booth, session, restaurant or other place that must be avoided at all costs. See also #HIMSSMustSee


A form of negative attention that might be put upon the author of this blog if timely clarifications are not made to certain Unofficial Hashtag definitions.

Bling, Swag & Such

Calls out vendors giving out good booth swag or prizes. See also #HIMSSSwag and #HIMSSSwagRat. Note: Identify exhibitors offering lame swag with the #HIMSSMustAvoid hashtag.

A person who visits vendor booths solely for the handouts/bling/swag. Typically identified by someone carrying multiple bulging bags and running from booth to booth. Often seen multiple times at the same vendor booths tagged with #HIMSSSwag and #HIMSSMustSee. See also #HIMSSSwagRat.

Used to identify a vendor handing out good stuff. See also #HIMSSBling, #HIMSSBlingRat and #HIMSSSwagRat.

A person who visits vendor booths solely for the handouts/swag/bling. Often seen running through the exhibit hall and cutting in lines. See also #HIMSSBlingRat

The People of HIMSS

Describes pleasantly pretty HIMSS Conference attendees of the female variety. Not to be confused with #HIMSSBoothBabe

Attributed to @ErinEWold via this tweet

A confident HIMSS attendee. Not to be confused with #HIMSSSwag

Attributed to @dz45tr  

An attractive or nice looking female booth attendee. See also #HIMSSBoothStud. 

An attractive or nice looking male booth attendee. See also #HIMSSBoothBabe. 

Any female conference attendee who wants to be at the conference. Not to be confused with #HealthITChicks who are a superset of #HIMSSChick’s due to their above average health IT intelligence, exceptional poise, inner beauty AND their likely association with the #HealthITChicks LinkedIn Group. See also #HIMSSBro.

Male conference attendee who often participates in healthcare-related tweetchats. See also #HIMSSChick.

A handsome HIMSS conference attendee. Often seen with a #HIMSSChick. Or two.

The offspring of HIMSS conference attendees. Usually the primary consumers of all #HIMSSBling or #HIMSSSwag collected at the conference. 

A famous or semi-famous person in the healthcare IT sphere. 

Used to note the appearance of a famous or semi-famous person like keynote speakers Peyton Manning or Michael Dell. Might be used to identify a Health IT Luminary like Brian Ahier , Brad Justus or a Las Vegas entertainer like Wayne Newton

A HIMSS staffer who works behind the scenes with little to no recognition or praise. Likely highly intelligent, low paid and humble. See also #HIMSSPawn.

Identifies any HIMSS conference attendee, vendor person or support staff that does a lot of work without any attention, recognition or glory. See also #HIMSSLackey

A session attendee who tosses out over the top compliments to session presenters, vendors, attendees or others like kids tossing peanuts to elephants at the circus.

A HIMSS attendee or person who stealthily hunts or relentlessly pursues a specific person, vendor or topic in the realm of health information technology. Origination of this hashtag is attributed to the complex, yet adaptive theorist Ryan Lucas @dz45tr

A movement that creates physical or virtual objects –most often using 3D printing technology – and somehow associated with the HIMSS Conference.

Attributed to Charles Webster aka. @wareflo

A person who over shares and abuses the #HIMSS16 hashtag. Not to be confused with a #HIMSSSeatHog

A person who takes up more than one seat and/or reserves more than one seat at a keynote address, education session or other in demand location. Show your scorn for #HIMSSSeatHog's by taking and posting a picture of their hoginess. Be sure to include the #HIMSSPic hashtag too.

Fashion, Styles & Art

Used to identify artsy, crafty items ranging from the sophisticated to kitschy. Be sure to visit @XeroxHealthcare's booth 8005 to see the sophisticated art of @ReginaHolliday.

Origination of this hashtag is attributed to Surfer Dude HealthIT Media Guy @2healthguru Gregg Masters.

Used to note the classy, stylish wardrobe, accessories and/or manner of behavior of certain select HIMSS attendees. A HIMSS attendee tagged with #HIMSSFashion demonstrates that fashion, form and function are not mutually exclusive.

Origination of this hashtag is attributed to the classy, stylish and well-behaved (as far as one can tell) Dr. Geeta Nayyar @gnayyar.

Used to identify cool, classy, nice, crazy and/or otherwise extraordinary footwear seen around the conference center. As in "Did you see those #HIMSSShoes @MandiBPro is wearing?”

Notes a male attendee needing to get some comfortable walking shoes.

Attributed to Joe Lavelle aka. @Resultant

Used to describe a form of retail therapy. Respectfully associated with the female gender. Also used to call out a screaming bargain that must be shared with fellow HIMSS conference attendees.

Attributed to John Lynn aka. @techguy

Used to express a big HIMSS conference win – on the exhibit floor, in a conference session or in one of the many casinos.

Eat, Drink & Be Wary

Used to call out an on-site or off-site eatery. Include the optional #HIMSSMustSee or #HIMSSMustAvoid to further qualify the eating opportunity. See also #HIMSSTreat

Identifies locations for obtaining coffee and other fuels to keep you going during the conference. See also #HIMSSDrinks

Identifies locations for obtaining water and other beverages. Keep this one handy! Remember what happened in New Orleans in 2013? See also #HIMSSJava and #HIMSSTreat

Identifies edibles and where they're available. Be sure to include clear directions to the location. See also #HIMSSJava and #HIMSSFood.

Techie Stuff

Used to identify a "selfie" - which is a picture taken by an individual of themselves or a group surrounding the picture taker. Per Brian Ahier @ahier, a selfie MUST be taken by one of the individuals shown in the picture.

Any picture of the HIMSS Conference Event. See also #HIMSSSelfie

Identifies cool gadgets and/or other mechanical things that should be called out to others.

HIMSS State of Mind

A slight obscuration of mental acuity occurring prior to and/or often during the HIMSS Conference, typically caused by well-meaning but misguided vendor PR people inundating media with last minute requests for meetings. Synonyms: #HIMSSMist, #HIMSSFog.

A condition created by the excitement of preparing for and attending the HIMSS conference. Usually wears off a few days after the conference. (What @MandiBPro won’t have after 18:00 Vegas time)

Attributed to Mandi Bishop Meyer aka. @MandiBPro

Used to identify a vendor employing savvy marketing intended to mask the reality of the vendor’s under-developed and over-hyped offering.

See #HIMSSMist

A line that can be used in an attempt to meet a member of the opposite sex.

Now It's a Party!

Identifies parties of any nature held before, during or after each day of the conference


A game where typically mature, reserved adults go all out in search of illusive #HIMSSSwag or #HIMSSBling.

Attributed to Colin Hung aka. @Colin_Hung

A challenge to prove the HealthIT-niess of two or more HIMSS attendees. Often used to challenge someone to prove his or her HealthIT-niess; as in "I am NOT a #HIMSSTweetHog! I challenge you to a #HIMSSDanceOff - right now @TechGuy!"

New Tools

A HIMSS-related event or happening shared via the popular video streaming platform Blab. See also #HIMSSPeri.

Attributed to Charles Webster aka. @wareflo

A HIMSS-related event or happening shared via the popular video streaming platform Periscope. See also #HIMSSBlab

Attributed to Charles Webster aka. @wareflo

Everything Else

Declaration that ICD-10 will no longer be a hot topic at the HIMSS conference. Thank God!

Attributed to Joe Lavelle aka. @Resultant

A HIMSS attendee from geographical and cultural region in Northern Europe and the North Atlantic

A subset of the #HIMSSNordic class

Special tag reserved for the exclusive use of Dr. Charles Webster aka @wareflo. Unauthorized use of this tag on any tweet or other social media post without pre-authorization by Dr. Webster will result in denial of your claim as a HIMSS attendee.

Used to express dissatisfaction with a ‘misspelled’ HIMSS hashtag. Ex. #HIMMS2016

Using #HIMSS16 Hashtags

Tags can be combined to create very powerful tweets. For instance, one might tweet: 

Did you see that #HIMSSLackey clothesline that #HIMSSBlingRat running off w/ the #HIMSSSwag? Wish I had a #HIMSSBlab of that!


I’m off for some #HIMSSShopping to get some #HIMSSShoes so I can be a #HIMSSBro who's a #HIMSSMustSee!

What Else?

To get all the official and unofficial scoop on the 2016 HIMSS Conference, be sure to follow the HIMSS Social Media Ambassadors. Personally, I'm partial to @ShimCode so be sure to follow him. You can also follow ALL of the SMA's via this Official List of 2016 HIMSS Social Media Ambassadors

'The Best' Places to See and Things to Eat and Do in Las Vegas

Here’s a list of some of “The Best” places for eating, drinking, entertainment, sightseeing and adventures in Las Vegas. If you’re attending the 2016 HIMSS Conference this year, you’ll want to check out these lists.

Tip: Bookmark this page as I will be adding to it as I find more of “The Best Things in Las Vegas"

Thursday, January 14, 2016

Almost 30 Tips for Attending the 2016 HIMSS Conference in Las Vegas

Sometimes the comments on a blog post have information that is just as good – or even better – than the post itself. This blog post titled “12 Ways to Get the Most Out of Attending a Conference” is a perfect example of where reader comments were every bit as insightful as the post itself. I’ve pulled out ideas and tips for attending conferences from that post and am sharing them here for your conference-going pleasure. Thanks to all the commenters who supplied these ideas.

Pre-planning & Travel
1. Consider investing in a nice looking backpack or messenger bag. You’ll need it for chargers, snacks, water bottles, jackets, etc. And all those conference materials and vendor handouts.

2. Wear comfortable shoes and dress in comfortable, nice-looking clothes!!

In the words of Thurstson Howell III’s wife Lovey, one never knows whom one might meet. And you never know what could come from that meeting.

3. Plan ahead for quick trips to charge your phone/device charge and get a snack.

4. And don’t forget the freebies. Only pack your bag half fill with clothes to make room for them. And be choosy about what you take. If there’ something really good, take as many as they’ll let you get away with.

5. Don’t be fooled by maps. Get clear directions to where you are going. Orlando isn’t Vegas but it’s not Mayberry either.

6. Bring a sweater or jacket to every session. So many of those big conference rooms are FREEZING. Recommend layers. You can take one off and put it in that backpack or messenger bag mentioned above.

7. Maximize your conference: pick up new skills, learn about trends in your field, and make networking contacts

8. Set aside a “vendor block”. HIMSS conference have LOTS ofvendors which means lots to discover as well as specific vendors you'll want to see. Pick a 2+ hour block out of your schedule to do nothing but walk the vendor hall. And make sure you have some downtime after that block too. This is easier than trying to sneak in vendor visits between sessions.

Conference Sessions

1. Go to a session that has a subject you know little or nothing about; you just might learn something and find a new passion.

2. Pick out alternative sessions to attend if your first one does not work out, and your route to get there quickly. Sometimes the room is full. Sometimes presenters don’t show. Sometimes the session just plain sucks and is nothing like the description.

3. Don’t be afraid to leave a bad session. If it is clear that a session is not what you thought it would be, leave. Go to one of your second choice sessions and do not spend 30-60 minutes sitting in an unproductive session.

4. When you are in an awesome session, tweet about it. People stuck in bad sessions will see your tweet and can move to your room to see a great speaker they would have otherwise missed.

5. Don’t tweet about how bad a session is; but if the speaker doesn’t show or something similarly disastrous happens, alert others to that so they do not waste their time walking down there.

6. Consider occasionally splitting your sessions. If the first speaker of one session is interesting, and the third speaker of another, get up and go to the other session. Make sure you sit at the back of the room so you can leave unobtrusively between sessions. Do not do this all the time, because you want to end the session in a room with people you want to talk with.

Networking at Conferences
1. Talk to the celebrities of your profession. Those hot shot people who do keynotes, lightning talks, etc? They are normal people too. And most of them are very excited about what they do and want to share with others, so they can give you some great conference advice.

2. Be nice and introduce them to other folks you know.

3. Don’t be afraid to approach strangers.

4. Look for semi-professional social gatherings like user group meetings, meetups, sub-discipline meetings, etc. There are many unofficial and official tweetups in various public areas and restaurants near the conference and they're a good way to force yourself out of room service and into meeting more people

5. Make time to socialize outside your pack. If there’s a luncheon, let them know you are going to sit with others to spread your wonderfulness.

6. Want an easy excuse to talk to industry celebrities? Do a photo safari. Set a goal to collect as many pictures as you can of yourself with those industry celebrities. Feel free to even tell them that you are doing a photo safari, it makes a good ice-breaker. It will also help you plan out how to meet these people.

Using Twitter at a Conference Session
1. Use Twitter socially. You can find out about networking opportunities and where people are going for dinner or early evening drinks. This is especially a great tool for the introverted, as you can gather good information and focus your social time to be as effective as possible before you start to tire out.

2. Tweet. If you don’t use twitter, start learning, because a conference is one of the most useful professional situations for twitter.

3. Follow the conference back channel on Twitter where you can found out about neat things on and off the agenda. Sometimes there is a Tweet Up before the conference, a gathering where people can put faces to handles for conference twitter users.

1. Don’t make non-work plans for the evenings.

2. A late night in the bar will trash you for the whole of the following day.

3. Think twice about going to the hotel bar after 9pm to talk further with conference people. This is generally when the hooking-up-at-conferences stuff starts getting kicked off

4. Don’t use a professional event as your opportunity for social justice warrioring or politicking or proselytizing.

Ending Each Day
1. End each working day by reviewing your notes, the panels you attended, the people you talked to, etc and jotting down action items or ideas to bring back to the office.

2. Doing so at the end of the day nets better results than doing it at the end of the conference. Once you’re back in the office, it’s too late — the pressing matters of the delayed work waiting for you will be overwhelming.

For more information on the HIMSS conference and healthcare information technology, consider following @HITConfGuy and/or @ShimCode.

Wednesday, January 13, 2016

Tips for Sharing Content at the 2016 HIMSS Conference

Here are some ideas and tips about making the information you share on Twitter more easily identified, consumed and shared with others.

Share Well – It’s Going to Be Around Forever

1. “Understand what you share because you can’t pull it back”

It’s ok to call out the value of what you share, add an opinion and/or point out possible contradictions – don’t be shy! Just remember that what you post on Twitter does not go away - even if you delete it.

2. Integrate hashtags into your tweet – if it makes sense

By integrating hashtag(s) into your tweet sentence on a contextualized basis, it may read better and you will also save space; therefore you can include more info.

Ex "2016 HIMSS Value of Health IT Survey: 6 Trends to Know"

could be...

"2016 HIMSS Value of #HealthIT Survey: 6 #Trends to Know"

Tidy Up Your Tweet Before You Share It

3. Cover your tracks!

You may want to remove tracking tags and keys from the URL’s you share – especially if any personal information like your email address is embedded in the URL.

For instance, instead of this:

Use this:

4. Leave room for others to RT and share your information

Keep your tweets to about 110-120 characters so it can be RT’d by others without them having to edit your tweet. Be concise. Remove unnecessary words like “the” “a” “is” “are” – and use a link shortener; which is typically built in to most tools nowadays

5. Validate links before posting them

At a bare minimum, click on links you intend to share and make sure they lead to something – even if it’s not the content you think it is! There’s nothing worse than a “404 – Page Not Found” error! :)

Point People in the Right Direction

6. If a link leads to a site that controls access to the content, inform user of the need to login to access the content. 

Add “[Login Reqd]” to the Tweet.

7. Identify special digital media formats at the end of the tweet

– Is it video? A huge document? A Podcast? Consider calling it out by adding [Video] or [Large File] etc.

8. When sharing a large media source, point to specific locations within the document, video, or podcast that you want to call out.

Ex. “See pg 18-22” or “See 3rd paragraph” or “Starts at 1:35”

Tag It!

9. Use hashtag(s) to help categorize your content and make it easy to find.

Hashtags are also used by certain web services to summarize and index tweets – making your content more likely to be read. But don’t use too many hashtags!

Example: "#Free #today #icd10 #testing #tips for #payers and #providers”

10. Don’t use punctuation or special characters within a hashtag.

Using “#ICD-10” results in a hashtag of “#ICD”

11. You can use a question mark or exclamation point as the last character in a Tweet as it will be ignored. The following are all acceptable:

“#ICD10?” results in a hashtag of “#ICD10”

“#healthit’s a great space to work in” results in a hashtag of “#healthit”

“I love #HIMSS16!” results in a hashtag of “#HIMSS16”

By incorporating some or all of the above tips and approaches into your Twitter shares, you’ll make it easy on your readers and improve the value of the information shared. For more information on healthcare technology and conferences, consider following @HITConfGuy. You may also want to follow @ShimCode for information on healthcare data, technology and services.

Tuesday, December 22, 2015

Why should you follow the @HITConfGuy Twitter Account before and during #HIMSS16?

Why? To get the good HIMSS conference-related tweets without having to sift through all the advertisements, spam, stale and repeated tweets. That’s why!

HIMSS conference attendees can be freed from being glued to a popular hashtag that’s experiencing increased levels of spam and abuse so they can focus on the conference, presentations and vendor booths. Those who aren’t attending the HIMSS conference will have an enhanced means to eavesdrop on the proceedings remotely.

How are Tweets Selected?

Twitter, popular blogs and other sources of information are monitored using various automated and manual methods using terms and phrases expected to describe the HIMSS conference. A human with 20+ years of experience in the healthcare IT and services industry will review each tweet before it’s surfaced in Twitter.

What This Account Will Do

1. Only share information related to the HIMSS 2016 conference and only share relevant healthcare IT topics. I’ll focus on the following:

#digitalhealth – Mobile health, Digital Health and Connected Health
#telemedicine – Telehealth and telemedicine
#mhealth – Mobile Health
#ACO – Accountable Care Organizations
#ehr – Electronic Health Records
#hix – Health Insurance Exchanges
#icd10 – ICD-10
#interoperability - Interoperability and integration topics

2. Monitor alternative sources of information off Twitter’s oft beaten path. This includes blogs, content made available to me by followers, various search mechanisms I use, etc.

3. Include links to supplemental content and resources associated with certain tweets.

4. Share select vendor info (whitepapers, surveys, content, offers, etc) that are not clearly a sales pitches. Veiled sales pitches may be passed along at my discretion.

5. Verify that all embedded links and embedded content can be accessed

6. Spare you the excess of the “over-tweeters”

7. Share select info on "booth-bling," tweet-ups, parties and contests.

Keep an eye out for the following “unofficial HIMSS16 hashtags” suggested by others:

#HIMSS16GoodStuff - Identify good presentations, speakers, etc
#HIMSS16DanceOff - See #HIMSSanity
#HIMSSanity - General craziness
#HIMSSFood - Places to eat – good and bad – note them!
#HIMSSPickuplines - See #HIMSSanity
#HIMSSTips - Tips and How-to’s to maximize conference value
#HIMSSwag - Booth bling and handouts worth noting

What This Account Won't Do

1. Share the same tweet more than once. Except for periodic “promotional tweets” to call attention to the service this account provides.

2. A primary value of this account is that you can just periodically review its timeline and get the scoop as to what’s going on at #HIMSS16. No need to do special searches and/or monitor the #HIMSS16 hashtag - that's my job. :)

3. Retweet every tweet mentioning this account. This isn’t about me. I really didn't even want to have my real name on this blog but it's a Google term of service item. I'm doing this because I want to share good good healthcare IT info related to the HIMSS conference.

4. Repeat the same tweet over and over and over and over and over
5. Post content requiring login or special add-ins unless a warning is given – such as [requires login] or [Requires yada yada add-in]

So click here and follow @HitConfGuy 

Wednesday, September 23, 2015

How to Promote Your Technology Conference Event Using Social Media

One of the guys I work with is involved with the Pacific Northwest Software Quality Conference. He had asked me about some ideas for promoting their 33rd Annual Software Quality Conference held October 12 through the 14th in Portland. Well I’m not an expert in conference event marketing by any stretch of the imagination but I do know how to do research, what appeals to me as an IT professional and how to present information. I found a lot of good information about how to market your conference event using social media so I’m sharing it in a two-part post. Here’s part one.

Note: The information presented here is a combination of others work and my own ideas. I’ve noted the sources where I directly copied information.

Lay the Ground Work

1. Create a hashtag for your event. Make it short and easy to remember. Balance the uniqueness of using a “year” designation in the tag vs. the ability to use the tag for events held in future years. Include the hashtag on all tweets. For instance, do you want to use #EventName15 to identify this year’s event? Or #EventName to be more generic and allow for future use? I’m not sure which is best.

2. Create a template with branded images and consistent color palette to make it easy to share quotes, comments and other information about the event in a consistent, branded manner. Include these images with each tweet in a manner in which the image is displayed in its entirety and doesn't require the user to click on a link

3. Try to include an image in each tweet. Besides the events logo or graphic, you might include a vista of the city in which the event is taking place or the venue in which it is held.

4. About 3-4 weeks before the event, add information about the event to the email signatures of all those people who are organizing the event or otherwise involved.

Share Information about the Event

5. Call out agenda items in a tweet and include a link to conference tracks.

6. Share news and other content related to the topic of the event

7. Share photos of the event’s venue and the setup of the event

8. If it’s a multi-day event, include tweets about any events held in the evening. Or Local Things to Do in the evening if no event-sponsored activities are planned.

9. Respond to any inquiries about the event and consider re-tweeting and favoriting tweets made by others.

10. If financially feasible, hold a contest for everyone who tweets about the event and give away a ticket or two

Use What You Already Have

11. Either link to existing pages or consider creating a page on your web site with information about last year’s event. Then tweet information about this year’s event and the link to that page

12. Create a page on your web site with information about last year’s event and tweet information about this year’s event and the link to that page.

Share Content from Previous Year’s Events.

13. Tweet info about the conference/event on a daily basis; better yet several times a day: morning, noon and night. You have a better chance at reaching people who operate on different time cycles. Just mix up the tweets as suggested later in this post.

14. Do you have any good comments from previous events? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, speakers or your event in general.

Hashtag It Danno!

15. Include a hashtag pertaining to the general content of the event on EVERY tweet. There are several good tools out there to help you ascertain the good tags. Here are some good sites:

It’s Halftime

So there’s the first half of what I came up with on How to Promote Your Technology Conference Event Using Social Media. I’ll post the second half tomorrow. If you’re interested in conferences and events related to healthcare information technology, consider following @HITConfGuy on Twitter.

Tuesday, April 21, 2015

Summary of Today's #HITMC Tweetchat - Tuesday, April 21, 2015

I missed the #HITMC tweetchat hosted by HIT Marketing and PR (@HITMarketingPRthis morning so I grabbed the tweets and culled out all the responses. Here they're for those who also may have missed it:
T1: How does healthcare buyer engagement differ from sales and marketing in other industries? #HITMC 


T1: Security and compliance are a bigger priority in healthcare; Patients = very precious cargo buyers entrusted with! #HITMC 


T1 Wide array of stakeholders, very busy professionals w/ limited desk time - need new creative ways to engage. #HITMC 


T1: One major difference from many (although not all) industries is how regulated healthcare is. #HITMC 


T1: differs in the buyer dynamics... doctors, boards, C-levels & some floor staff all may have influence #HITMC 


T1: Credibility, while important in all industries, is especially of concern to potential buyers in the healthcare industry. #HITMC 


#HITMC T1: I think the complications come from the complexity of the systems. Many stakeholders get to say "no." 


T1: Healthcare buyers want to avoid the services vs. other industries where they're actively looking to use products/services. #HITMC 


T1: Security concerns in the healthcare industry too are very important whereas other industries may not need to worry about this #hitmc 


T1: peer influence seems to be of greater importance than anything else #HITMC 


Docs trust docs more. Med school bonds people. RT @NateKSU: T1: peer influence seems to be of greater importance than anything else #HITMC 

@shilling_brian RT @ehrandhit: Docs trust docs more. Med school bonds people. 

RT @NateKSU: T1: peer influence seems to be of greater importance than anyth… 


#HITMC T1: It's more than #providers, though. Many systems have to consider #Patient#Peer#Payer#Purchaser = different messages. 


@HealthcareScene @dz45tr T1 HIT specifically is a very complex arena, often w/ multi-org impact; longer sales cycles. #HITMC

T2: What are effective ways to succinctly present complex healthcare solutions in marketing? (videos, case studies, etc) #HITMC 


T2 A brief client story w/ clear benefit/outcome as bottom line required to snare initial attention #HITMC 


T2: case studies, to me, seem to be the best way to showcase solutions. Good to learn from a been-there-done-that situation. #hitmc 


T2 Personally a visual learner; Into diagrams, charts, drawings more than video (maybe an age thing?) #HITMC 


T2: A well done video can do an amazing job at describing complex solutions. Doing it well is a major challenge though. #HITMC 


T2:well placed video for a high level hook followed by case study #HITMC 


#HITMC T2: key to any marketing is understanding and planning for audience. Match the channel to the receiver. Good planning = success. 


#HITMC T2: writing out your key points in your messaging plan helps provide framework for how you channel. 


T2: We demonstrate subjectmater expertise; when they want2 no more-weLISTEN 2their issues&make specific plan #HITMC


T2: Regardless of the method you use to tell your story, you have to invest in the distribution of the story as well. #HITMC 

T3: In your experience, what’s been the single best marketing resource for building trust with healthcare providers? #HITMC


T3: This is a really good question. I'm excited for the answers! #HITMC 


T3 Word of mouth references from THEIR peers plus caring about end
user feedback #HITMC @billians


T3 Market education; Studies that bring trends, adoption benchmarks to light. Providers largely in uncharted territory! Want insight #HITMC

T3 Our clients report success validating solution #ROI w/ objective 3rd party & using that to establish trust from word go. #HITMC


T3: Setting expectations & Meeting/Exceeding them. #HITMC 


T3: Providing thought leadership too can be important, you need to show you KNOW what you're talking about. #hitmc 


#HITMC T3: Definitely word of mouth, but finding your champions and getting them to your audience is key. & getting over barrier to change. 


@PorterResearch T3 Clients report success validating solution ROI w/ objective 3rd party & using that to establish trust from word go #HITMC

T4: How important is it for companies to quantify solution ROI with hard numbers in marketing collateral? #HITMC


T4: Very important. #ROI can justify a marketing expense. #hitmc


T4 People love stats, numbers. Quick way to cut through the healthcare sales & marketing noise, IMHO. #HITMC 


T4: Suspicious buyers poke holes in ROI alone, they need to want to believe… then the ROI collateral is just confirmation #HITMC 


#KCA #VoteJKT48ID dz45tr: Not to mention #HealthIT is developing so quickly, by the time you get to market, you're probably too late. #HITMC


T4 Sellers will be cautious re: over-promising, but ROI (transactional & otherwise) should always be part of the pitch. #HITMC 


#HITMC T4: I think some ROI numbers are fine, but better to anticipate ROI for prospect can be more powerful 


T4: Quantifying ROI is key. Putting it in different terms is good too tho, like increased efficiency by X, #clicks, hours, etc. #HITMC


T4: Buyers gravitate to ROI numbers. ROI calculators are a great asset and marketing tool. #HITMC 

T5: What marketing initiatives offer the best channels for building brand credibility? (blogs, research, testimonials, etc) #HITMC


T5: providing thought leadership via blog or other source where you can showcase knowledge in concise, but thoughtful manner. #HITMC 


T5: I'm somewhat partial to blogs ;-) Although, look for blogs tied to a solid email list, social reach, and SEO profile. #HITMC 


T5 Horns are louder when someone else is tooting them ;) Client endorsements, research citations stand out. #HITMC 


T5: Well written blogs develop brands over time #HITMC 


T5 #HITMC Strategic partnerships, research blogs, bulletin board focus groups @billians


T5: Weve been seeing gr8 results from educational webinars (showcases expertise). Going 2start blogging (this month fingers crossed) #HITMC
@ehrandhit Too many people miss the "over time" part and fall short. RT @NateKSU: T5: Well written blogs develop brands over time #HITMC